BRANDING

RIDERS DOMAIN VAN WRAP

The online motorcycle retailer needed their company vehicle to stand out in a crowd. Using the companies bold colors with big logos and clean design, the van is easy to recognize. The simple motorcycle figures on each side affirm the companies involvement with the motorcycle industry.

MOTORCYCLE SUPERSTORE RACE BIKE

The Motorcycle Superstore race team bikes combined the companies bright blue color with a subtle circuit board pattern to affirm it’s dot com heritage. A combination of bold and subtle logos ensured the branding could be seen from every angle and at any speed.

MOTORCYCLE SUPERSTORE / HURLEY SURFBOARD TROPHIES

As the title sponsor to the national AMA Superbike Championship, Motorcycle Superstore teamed up with Hurley to produce surfboard trophies for the series “Big Kahuna” race event. I combined technological elements such as carbon fiber to represent the motorsports industry with wood grains and pinstripes to tie in the surf culture.